Use this tool to create tracked links to your site's pages as well as external content pages, such as articles about your product/site.

This link can be shortened after it's created, through Bit.ly, Po.st or other link tracking/shortening services.

GA Property ID	Google's UA code, identifying your property in Google Analytics.
External Site URL	Any URL, including protocol. For example, "http://google.com" or "https://google.com".
Campaign Name	This should be a thematic grouping or marketing initiative. For example, an initiative driving traffic to a calculator landing page may be called "blog takeover" across sources.
Source	The inventory source for the media. For example, Facebook, Taboola or Twitter.
Medium	The inventory source or type. For example, Facebook, MoPub or email.
Content / Ad ID	A unique identifier for this ad/creative. Creative assets should be stored internally under the same name.